How to keep glossary content accurate as your catalog changes

Creating an ecommerce glossary is a great first step, but product catalogs naturally evolve over time. Without a simple way to maintain it, definitions can eventually become outdated, which might lead to customer confusion and extra support tickets. Let’s look at how to keep glossary content accurate as your catalog changes, so it continues to be a helpful resource for your shoppers.

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The anatomy of a useful ecommerce glossary term page

When building an educational resource for your store, creating a dedicated page for each term is one of the best ways to capture search traffic and educate your buyers. But what exactly makes an ecommerce glossary term page helpful? A simple dictionary definition is rarely enough to help a shopper make a purchase decision. According to UX research by Nielsen Norman Group, even experts prefer plain language over complex jargon. Instead, your term pages need to bridge the gap between technical jargon and practical buyer knowledge. Continue reading The anatomy of a useful ecommerce glossary term page