Open a category that supposedly ranks for a head term and you often find the same layout: an H1, two sentences stuffed with the category name, then the product grid. That block is trying to pass as ecommerce category page content. Most of the time it is a thin SEO stub – text that exists for crawlers, not for someone deciding what to click. This guide is how to tell the difference, audit one live page in a sitting, and either rewrite or delete the stub.
Continue reading Ecommerce Category Page Content: Useful Landing Copy vs Thin SEO Stubs