{"id":2219,"date":"2026-08-08T20:42:49","date_gmt":"2026-08-08T17:42:49","guid":{"rendered":"https:\/\/presta.site\/blog\/conversion-pagina-a-pagina\/"},"modified":"2026-08-08T21:05:47","modified_gmt":"2026-08-08T18:05:47","slug":"conversion-pagina-a-pagina","status":"publish","type":"page","link":"https:\/\/presta.site\/blog\/es\/conversion-pagina-a-pagina\/","title":{"rendered":"Arregla la p\u00e1gina antes de comprar m\u00e1s tr\u00e1fico"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La mayor\u00eda de consejos de conversi\u00f3n empiezan por el tr\u00e1fico. Esta serie empieza por la p\u00e1gina donde ya est\u00e1 el comprador. Cada parte trata una superficie de la tienda &#8211; categor\u00eda, producto, m\u00f3vil, carrito, checkout, b\u00fasqueda &#8211; con una postura clara sobre qu\u00e9 ayuda a comprar y qu\u00e9 estorba. Mira el mapa abajo, o empieza por la p\u00e1gina que est\u00e1 perdiendo dinero ahora.<\/p>\n\n\n<!--more-->\n\n\n<h2 class=\"wp-block-heading\">Lo que cree esta serie<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Arregla la p\u00e1gina antes de culpar al canal.<\/strong> Si la ficha no responde \u00abqu\u00e9 es \/ por qu\u00e9 t\u00fa \/ puedo confiar\u00bb, la publicidad solo escala el l\u00edo.<\/li>\n\n\n<li><strong>Un trabajo por p\u00e1gina.<\/strong> Categor\u00eda ayuda a elegir. Producto ayuda a decidir. Carrito confirma. Checkout termina. B\u00fasqueda recupera. Mezclar trabajos es el desorden.<\/li>\n\n\n<li><strong>El m\u00f3vil no es un escritorio encogido.<\/strong> La primera pantalla debe llevar los datos cr\u00edticos de compra; el resto espera.<\/li>\n\n\n<li><strong>Escribe para un comprador con prisa.<\/strong> Un texto \u00fatil gana a los stubs SEO flojos.<\/li>\n\n\n<li><strong>Mide la conversi\u00f3n a nivel de p\u00e1gina<\/strong> (y motivos de salida), no solo las sesiones globales.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Empieza por la p\u00e1gina que pierde<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/presta.site\/blog\/es\/contenido-pagina-categoria-ecommerce\/\">Contenido de p\u00e1gina de categor\u00eda ecommerce: copy \u00fatil vs stubs SEO flojos<\/a> &#8211; Deja de escribir para bots y ayuda al comprador a elegir.<\/li>\n\n\n<li><a href=\"https:\/\/presta.site\/blog\/es\/que-debe-incluir-pagina-de-producto-conversion\/\">Qu\u00e9 debe incluir una p\u00e1gina de producto (y qu\u00e9 mata la conversi\u00f3n)<\/a> &#8211; Los hechos exactos que un comprador con prisa necesita antes del carrito.<\/li>\n\n\n<li><a href=\"https:\/\/presta.site\/blog\/es\/pagina-producto-movil\/\">Tu p\u00e1gina de producto m\u00f3vil no est\u00e1 optimizada &#8211; es un escritorio metido en un tel\u00e9fono<\/a> &#8211; Por qu\u00e9 el dise\u00f1o responsive no basta para compradores m\u00f3viles.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Todav\u00eda por llegar en esta serie<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>El carrito como p\u00e1gina de decisi\u00f3n (no una nota de reh\u00e9n)<\/li>\n\n\n<li>Checkout que pide demasiado demasiado pronto<\/li>\n\n\n<li>B\u00fasqueda vac\u00eda \/ cero resultados que recupera al comprador<\/li>\n\n\n<li>P\u00e1gina de gracias y postcompra que preparan el siguiente pedido<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Recibe las partes publicadas + lo que viene<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Suscr\u00edbete para recibir ya las tres partes publicadas. Despu\u00e9s: posts nuevos, actualizaciones de la serie y deep dives de catalog UX. Confirma el correo &#8211; si no, no volveremos a escribir.<\/p>\n\n\n  \n  \n  <div class=\"\n    mailpoet_form_popup_overlay\n      \"><\/div>\n  <div\n    id=\"mailpoet_form_3\"\n    class=\"\n      mailpoet_form\n      mailpoet_form_shortcode\n      mailpoet_form_position_\n      mailpoet_form_animation_\n    \"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_3 .mailpoet_form {  }\n#mailpoet_form_3 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_3 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_3 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_3 .mailpoet_segment_label, #mailpoet_form_3 .mailpoet_text_label, #mailpoet_form_3 .mailpoet_textarea_label, #mailpoet_form_3 .mailpoet_select_label, #mailpoet_form_3 .mailpoet_radio_label, #mailpoet_form_3 .mailpoet_checkbox_label, #mailpoet_form_3 .mailpoet_list_label, #mailpoet_form_3 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_3 .mailpoet_text, #mailpoet_form_3 .mailpoet_textarea, #mailpoet_form_3 .mailpoet_select, #mailpoet_form_3 .mailpoet_date_month, #mailpoet_form_3 .mailpoet_date_day, #mailpoet_form_3 .mailpoet_date_year, #mailpoet_form_3 .mailpoet_date { display: block; }\n#mailpoet_form_3 .mailpoet_text, #mailpoet_form_3 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_3 .mailpoet_checkbox {  }\n#mailpoet_form_3 .mailpoet_submit {  }\n#mailpoet_form_3 .mailpoet_divider {  }\n#mailpoet_form_3 .mailpoet_message {  }\n#mailpoet_form_3 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_3 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }#mailpoet_form_3{;}#mailpoet_form_3 .mailpoet_message {margin: 0; padding: 0 20px;}#mailpoet_form_3 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_3 {background-image: none;}} @media (min-width: 500px) {#mailpoet_form_3 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_3 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/presta.site\/blog\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n      data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-trigger-mode=\"\"\n      data-click-trigger-selector=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"3\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"7f7f0e389a\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_3\" name=\"data[form_field_ZjE5NDE0ZmYyZGZjX2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;\" data-automation-id=\"form_email\"  placeholder=\"Correo electr\u00f3nico *\" aria-label=\"Correo electr\u00f3nico *\" data-parsley-errors-container=\".mailpoet_error_11u95\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_11u95\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Recibir la siguiente parte\" data-automation-id=\"subscribe-submit-button\" style=\"width:100%;box-sizing:border-box;border-color:transparent;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Revisa tu bandeja de entrada para confirmar la suscripci\u00f3n.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \n\n","protected":false},"excerpt":{"rendered":"<p>La mayor\u00eda de consejos de conversi\u00f3n empiezan por el tr\u00e1fico. Esta serie empieza por la p\u00e1gina donde ya est\u00e1 el comprador. Elige la superficie que est\u00e1 perdiendo dinero ahora.<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2219","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/presta.site\/blog\/wp-json\/wp\/v2\/pages\/2219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/presta.site\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/presta.site\/blog\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/presta.site\/blog\/wp-json\/wp\/v2\/comments?post=2219"}],"version-history":[{"count":1,"href":"https:\/\/presta.site\/blog\/wp-json\/wp\/v2\/pages\/2219\/revisions"}],"predecessor-version":[{"id":2239,"href":"https:\/\/presta.site\/blog\/wp-json\/wp\/v2\/pages\/2219\/revisions\/2239"}],"wp:attachment":[{"href":"https:\/\/presta.site\/blog\/wp-json\/wp\/v2\/media?parent=2219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}