{"id":2218,"date":"2026-08-08T20:42:49","date_gmt":"2026-08-08T17:42:49","guid":{"rendered":"https:\/\/presta.site\/blog\/conversion-page-par-page\/"},"modified":"2026-08-08T21:05:47","modified_gmt":"2026-08-08T18:05:47","slug":"conversion-page-par-page","status":"publish","type":"page","link":"https:\/\/presta.site\/blog\/fr\/conversion-page-par-page\/","title":{"rendered":"R\u00e9parez la page avant d\u2019acheter plus de trafic"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La plupart des conseils de conversion commencent par le trafic. Cette s\u00e9rie commence par la page o\u00f9 le client est d\u00e9j\u00e0. Chaque partie traite une surface de la boutique &#8211; cat\u00e9gorie, produit, mobile, panier, tunnel, recherche &#8211; avec une position claire sur ce qui aide \u00e0 acheter et ce qui g\u00eane. Parcourez la carte ci-dessous, ou commencez par la page qui fuit de l\u2019argent maintenant.<\/p>\n\n\n<!--more-->\n\n\n<h2 class=\"wp-block-heading\">Ce que croit cette s\u00e9rie<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>R\u00e9parez la page avant d\u2019accuser le canal.<\/strong> Si la fiche ne r\u00e9pond pas \u00e0 \u00ab qu\u2019est-ce que c\u2019est \/ pourquoi vous \/ puis-je faire confiance \u00bb, la pub ne fait qu\u2019amplifier le probl\u00e8me.<\/li>\n\n\n<li><strong>Un travail par page.<\/strong> La cat\u00e9gorie aide \u00e0 choisir. Le produit aide \u00e0 d\u00e9cider. Le panier confirme. Le tunnel termine. La recherche r\u00e9cup\u00e8re. M\u00e9langer les jobs, c\u2019est le d\u00e9sordre.<\/li>\n\n\n<li><strong>Le mobile n\u2019est pas un bureau r\u00e9duit.<\/strong> Le premier \u00e9cran doit porter les faits critiques \u00e0 l\u2019achat ; le reste attend.<\/li>\n\n\n<li><strong>\u00c9crivez pour un acheteur press\u00e9.<\/strong> Un texte utile bat les stubs SEO maigres.<\/li>\n\n\n<li><strong>Mesurez la conversion au niveau de la page<\/strong> (et les raisons de sortie), pas seulement les sessions globales.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Commencez par la page qui fuit<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/presta.site\/blog\/fr\/contenu-page-categorie-ecommerce\/\">Contenu de page cat\u00e9gorie e-commerce : texte utile vs stubs SEO maigres<\/a> &#8211; Arr\u00eatez d\u2019\u00e9crire pour les bots et aidez le client \u00e0 choisir.<\/li>\n\n\n<li><a href=\"https:\/\/presta.site\/blog\/fr\/contenu-fiche-produit-conversion\/\">Ce qui doit \u00eatre sur une fiche produit (et ce qui tue la conversion)<\/a> &#8211; Les faits exacts dont un acheteur press\u00e9 a besoin avant d\u2019ajouter au panier.<\/li>\n\n\n<li><a href=\"https:\/\/presta.site\/blog\/fr\/page-produit-mobile\/\">Votre page produit mobile n\u2019est pas optimis\u00e9e &#8211; c\u2019est un bureau fourr\u00e9 dans un t\u00e9l\u00e9phone<\/a> &#8211; Pourquoi le responsive ne suffit pas aux acheteurs mobile.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 venir dans cette s\u00e9rie<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Le panier comme page de d\u00e9cision (pas une prise d\u2019otage)<\/li>\n\n\n<li>Un tunnel qui demande trop, trop t\u00f4t<\/li>\n\n\n<li>Recherche vide \/ z\u00e9ro r\u00e9sultat qui r\u00e9cup\u00e8re l\u2019acheteur<\/li>\n\n\n<li>Page merci et post-achat qui pr\u00e9parent la commande suivante<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Recevez les parties en ligne + la suite<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Abonnez-vous pour recevoir tout de suite les trois parties d\u00e9j\u00e0 en ligne. Ensuite : nouveaux articles, mises \u00e0 jour de la s\u00e9rie, et deep dives li\u00e9s au catalog UX. Confirmez l\u2019e-mail &#8211; sinon nous n\u2019\u00e9crirons plus.<\/p>\n\n\n  \n  \n  <div class=\"\n    mailpoet_form_popup_overlay\n      \"><\/div>\n  <div\n    id=\"mailpoet_form_2\"\n    class=\"\n      mailpoet_form\n      mailpoet_form_shortcode\n      mailpoet_form_position_\n      mailpoet_form_animation_\n    \"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_2 .mailpoet_form {  }\n#mailpoet_form_2 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_2 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_2 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_2 .mailpoet_segment_label, #mailpoet_form_2 .mailpoet_text_label, #mailpoet_form_2 .mailpoet_textarea_label, #mailpoet_form_2 .mailpoet_select_label, #mailpoet_form_2 .mailpoet_radio_label, #mailpoet_form_2 .mailpoet_checkbox_label, #mailpoet_form_2 .mailpoet_list_label, #mailpoet_form_2 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_2 .mailpoet_text, #mailpoet_form_2 .mailpoet_textarea, #mailpoet_form_2 .mailpoet_select, #mailpoet_form_2 .mailpoet_date_month, #mailpoet_form_2 .mailpoet_date_day, #mailpoet_form_2 .mailpoet_date_year, #mailpoet_form_2 .mailpoet_date { display: block; }\n#mailpoet_form_2 .mailpoet_text, #mailpoet_form_2 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_2 .mailpoet_checkbox {  }\n#mailpoet_form_2 .mailpoet_submit {  }\n#mailpoet_form_2 .mailpoet_divider {  }\n#mailpoet_form_2 .mailpoet_message {  }\n#mailpoet_form_2 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_2 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }#mailpoet_form_2{;}#mailpoet_form_2 .mailpoet_message {margin: 0; padding: 0 20px;}#mailpoet_form_2 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_2 {background-image: none;}} @media (min-width: 500px) {#mailpoet_form_2 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_2 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/presta.site\/blog\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n      data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-trigger-mode=\"\"\n      data-click-trigger-selector=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"2\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"7f7f0e389a\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_2\" name=\"data[form_field_ZjE5NDE0ZmYyZGZjX2VtYWls]\" title=\"Adresse e-mail\" value=\"\" style=\"width:100%;box-sizing:border-box;\" data-automation-id=\"form_email\"  placeholder=\"Adresse e-mail *\" aria-label=\"Adresse e-mail *\" data-parsley-errors-container=\".mailpoet_error_12pad\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_12pad\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Recevoir la suite\" data-automation-id=\"subscribe-submit-button\" style=\"width:100%;box-sizing:border-box;border-color:transparent;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >V\u00e9rifiez votre bo\u00eete mail pour confirmer l\u2019abonnement.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \n\n","protected":false},"excerpt":{"rendered":"<p>La plupart des conseils de conversion commencent par le trafic. Cette s\u00e9rie commence par la page o\u00f9 le client est d\u00e9j\u00e0. Choisissez la surface qui fuit de l\u2019argent maintenant.<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2218","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/presta.site\/blog\/wp-json\/wp\/v2\/pages\/2218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/presta.site\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/presta.site\/blog\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/presta.site\/blog\/wp-json\/wp\/v2\/comments?post=2218"}],"version-history":[{"count":1,"href":"https:\/\/presta.site\/blog\/wp-json\/wp\/v2\/pages\/2218\/revisions"}],"predecessor-version":[{"id":2238,"href":"https:\/\/presta.site\/blog\/wp-json\/wp\/v2\/pages\/2218\/revisions\/2238"}],"wp:attachment":[{"href":"https:\/\/presta.site\/blog\/wp-json\/wp\/v2\/media?parent=2218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}